Who Is Keith Parnell?

Keith spent 30+ years in marketing and technology before any of this. In 1997 he founded JASE Group, a creative advertising and technology agency, and ran it as CEO until selling the company in 2018 — guiding clients through million-dollar growth along the way. From 2016 to 2020, he served as a Virginia Governor-appointed Commissioner on the Transportation District Commission of Hampton Roads, Hampton Roads Transit's governing board. More recently, he led marketing for Ghent Eats, a Norfolk, Virginia restaurant group behind Cogans Pizza Ghent, Cogans Pizza North, Craft on Colley, and Hank's Filling Station.

None of that is really what kp. is about, though. Keith is a husband, a father of two daughters, and a grandfather of three — and family comes before all of it. kp. exists because the same questions kept showing up at the dinner table and in text messages from his own parents: is this text a scam, is this screen-time limit reasonable, is this AI tool actually worth paying for. Three decades of building and marketing real businesses turned into a habit of cutting through noise to find the actual answer — this is that same habit, aimed at the questions his own family and friends keep asking him.